Advertise with us

Who reads DoubleOrBust

DoubleOrBust is a free tracker of how often UK and Irish runners traded at half their Betfair Starting Price in-running, built entirely from Betfair's own published files. It's made for adults who follow racing closely and use betting exchanges: people who watch prices move in-running, read the data for themselves and want the methodology spelled out.

Every course, race type, distance band and horse with enough runs has its own page, alongside plain-English guides to dobbing, BSP files and the limits of the data.

We're a new site, so we don't have traffic figures to share yet and we won't make any up. Once we've built a track record we'll share real, unedited analytics with sponsors before they commit.

Ways to work with us

Featured tools listing

A card in the clearly labelled “Featured tools · Sponsored” slot, which appears on the home page, the course, race type and distance hubs, every course and race type page, and our guides. Each card has your product name, a short factual description and a link, marked “Sponsored” with a rel="sponsored" link.

Section sponsorship

Sponsor a whole section, such as course pages, race types or the trends page, with a labelled “Sponsored by” line and your listing on every page in it.

Education or guide partnerships

For trading courses and educators: a labelled sponsored guide or resource in our Tools section, written to the policy below and reviewed by us before it goes live.

We'll talk through pricing and placement once we know what you have in mind. Our weekly email is on hold for now, so we aren't offering newsletter sponsorship yet.

Who we work with

Exchange trading software, racing data and analysis tools, and trading education. We don't take advertising for casino, slots, bingo or other gaming products, and we don't run ads for tipping services.

Sponsored content policy

This policy follows the UK Advertising Codes for gambling (CAP Code Section 16). Every sponsored item on the site has to meet all of it.

1. Always labelled. Every paid placement is marked “Sponsored” (or “Sponsored by”) where you can see it, and paid links use rel="sponsored".
2. No promises of money. No claims or suggestions that trading or betting is a way to make money, earn an income, replace a job, solve money worries or achieve financial security. No “double your money”, win rates, profit figures, income screenshots or “results” testimonials.
3. No pressure. No “risk-free”, no countdown timers or false urgency, and nothing that suggests betting more, chasing losses or that gambling should be a priority in someone's life.
4. Skill isn't a guarantee. Tools and courses can describe what they do. They can't suggest that skill, software or a system will beat the market or guarantee results.
5. Adults only. Nothing aimed at or likely to appeal particularly to under-18s, and no one who is, or looks, under 25 shown betting or playing a significant role.
6. No link to personal success. No suggestion that gambling makes people more attractive, successful, admired or brave.
7. Safer gambling messaging. Sponsored items sit inside our 18+ and BeGambleAware framing, and gambling-related products must also carry their own safer gambling message where the rules require it.
8. Licensed and legal. Any product that involves taking bets must be properly licensed in Great Britain and/or Ireland.
9. Editorial independence. Sponsors never change, select or sort our data, and they can't buy a mention in our tables, rankings or guides. Every number on the site comes from Betfair's files.
10. Our call. We review all sponsored copy before it goes live and can decline or remove anything that doesn't meet this policy.